UX research, also known as design research, helps to identify and prove or disprove our assumptions, find similarities across our target audience, recognize the needs, goals and mental models of the target audience. It informs our work, imrpoves our understanding and validates our decisions.
We utilize various testing methods, tools, principles, and analyses to research on what the best methods are. We have numerous testing methods at the wireframe, mockup, and prototype stages in addition to the standard User Testing and Observation. We deliver qualitative and quantitative insights with solid recommendations that meet all the requirements. We carefully study the target audience and the competition and iteratively test our work throughout our proven UI/UX design process.