Mobile application development has overpowered news highlights for quite a while now. Mobile usage has developed more quickly than ever before. Today it would seem that each firm has its own particular mobile app. Mobile app development is a tool to attract, engage, and retain your customers.
Do you have a great plan to build up a world-class mobile app? Great, however, how are you going to build it? What important factors will you consider while making an application? These are simply the questions you should ask before making a decision to develop a smartphone app. Likewise, you need to observe a few insights which will assist you in understanding how quick the mobile world is developing.
Here are some important tips to keep in mind before designing an application
1. Deep Market Research
Before hitting the market and building up an application you should lead proper market research. Analyzing the market altogether will give you insights about your competitors, their strategy, their strengths, and weakness as well. This data will turn out to be valuable as you can avoid from repeating the mistakes your competitors made. Researchers regularly overlook customer surveys. These surveys can give you a look at likes and dislikes of clients about a specific type of application. Thus, you should ensure that you take a note of the pain areas and try to resolve it in your mobile app. This strategy can allow you to win upon your competitor’s customers.
2. Consider Where Your App Will Be Used
Once you’ve decided to make a mobile app, you’ll need to consider where your app is most likely going to be used. This is critical because where and how an application is utilized can directly impact how it can be designed.
For example, if you have an application that will be utilized while walking around — a Geo-area application or an application that exploits a gadget’s GPS — making sure that core app functions are easy to see and access, is very important.
Likewise, if your application is used to sell products and services, ensure that the price and the “buy” or “add to cart” buttons are large enough so that they can be easily accessed. If you have designed an app that is used for entertainment, make sure that it entertains your audience.
3. Choosing the right platform
Choosing the correct mobile technology approach for your app is critical. Should you go with native IOS or Android? Another cross-stage technology? A responsive web app? You would prefer not to lose half of the potential gathering of people by working on one platform, however, you have a limited budget. And you would prefer not to invest in a technology that could disappear, or limits what your app can do, or, worse yet, has a very small pool of skilled developers who can help you.
While this is an unpredictable choice, it is not an impossible one. Every technology has its strengths and limitations, and a good consultant can help you understand the tradeoffs to make the right choice for your project.
4. Design & Usability
Keeping the targeted set of users in mind would enable you to design a better and usable web app design. The web app configuration would be different if it is going to be used by consumers than organization team members.
Make a design for the web app you will be developing while keeping the targeted audience in mind. It enables your customer to understand what they will get and keeps you and your customer on the same page. Additionally, it helps you prevent late design surprises for your clients and heavy redesigning work on your part.
Remember that high usability should be the first concern. The design with high design and transition would look good however they are not generally always highly usable designs. Designs that look less complex and organized are generally more usable.
5. Focus on your marketing strategy
Making that buzz before the launch is extremely essential to get an overwhelming reaction at the time of launch. You have to make sure that you start marketing your mobile app at the proper time. Most of the mobile app developers or businesses fail to execute the marketing plan effectively. Logically, the developers should begin app promotion at least before 2-3 weeks of the launch to tell the users. We must consider making that buzz before the launch which is extremely critical to overwhelming response at the time of launch.
Make your audience wait for your app, which increases their curiosity and intent to download the app as soon as it hits the app store.
6. Test your app before it hits the market
Nowadays, an expanding number of individuals and associations are battling for the best spot in app downloads. While many trust an app’s success relies upon the kind of program and its abilities – and some of it does – the real difference between an app that sells and one that doesn’t is testing.
Forbes contributor Tom Taulli noticed that in the present scene, it’s not just about having a “cool” application; users are more likely to abandon a program if it has functionality problems, no matter how promising it seems. Even the small and simplest apps can be lucrative for an organization if they work correctly.
About half of the poor reviews on app stores depend on issues crashes, network performance, and battery drain. Mobile app testing gives solutions to these issues and can help developers prevent program failure.
7. Know your Budget in advance
Making a budget for a mobile app is a difficult request, particularly since it requires an intensive overview and consideration of each and every aspect that involves money. This reaches from product development to monetization of the app.
Though this is nothing short of creating a business plan (that runs into numerous pages). You can check our earlier blog in order to understand, how to plan a mobile app budget in five easy steps. We have given a detailed explanation of the topic.