Every business needs to have its own website unless you are not keen on developing your brand name.
Developing a website or an online store doesn’t require much effort or time these days. Neither does it break your pocket, requires you to know the coding and designing techniques nor is the online store confined to the business hours. Rather it can be the best means of advertising your business for free.
A small business website for your small venture doesn’t confine itself to the marketing and sales of the services you provide; rather it’s like giving something of significant worth to your potential clients.
Having so many economical online services to serve us these days, there’s definitely no point in putting it off.
Still pondering over how a website would help your business grow?
Below are listed 8 reasons why every business requires a website:
1) Most Customers expects it.
This sole reason makes it well sufficient. Almost 80% of your customers anticipate that brands would provide online content about their products and services on some form of digital property so that they can be looked upon any time without considering the business hours and a greater section makes a beeline for the brand’s site for product data.
If your business doesn’t have a website then the present tech-savvy or fretful clients might look for the same services provided by you elsewhere which would, in turn, affect your business in the long run.
2) It gives social exposure
A greater section of the buyers today swear by the online reviews for their purchasing decisions.Internet provides review sites like Google My Business, Yelp, BBB (Business Better Bureau) that can be relied on to host reviews for your brands. These reviews are a great means for impressing and further targeting the potential clients who are also searching for you online.
3) Restraint narrative.
It’s a known fact that no one can control what the world says about you on social media channels, but you can restrain the customer perception by narrating own story through your website.
A blog page in the company website usually helps the entrepreneurs to present their vision, ideas, company activities and current company status in the market to their target audience in a much easier way as when compared to using traditional practices such as print advertisements or minuscule brochures.
Additionally, social media integration feature helps to confirm a wide social media presence for your website. Social media icons linking to Facebook, Instagram, LinkedIn, YouTube, Facebook and other networking platforms helps in sharing your content to the customers who look for your services.
4) More bang for your money.
To build a website you could just use website template of your choice based on the genre of your business and edit it with text and images of your choice or rather use website building tools like WordPress.com to get your website set at a low cost.
Also the cost you could incur in getting these sites hosted is much lower than it would fetch you to courier ten company brochures or pamphlets.
5) You needn’t be a coding expert.
With tons of tutorials on YouTube on any topics along with various community-based sites like Quora, you can get to learn any skills that are required to be a good coding expert to get a basic website up and running in about thirty minutes.
6) Beware your competitor has one.
Consumer these days usually check out for reviews and recommendations, before they begin their purchasing journey, from associates and various social connections.
Study reveals that about 80% of people these days, once they get an idea of what they want, they look for it up on the internet, compare prices and services from the providers. So if you are not up there on internet among them, it might be your loss and your competitors gain.
This brings in the necessity to be competitive so that you don’t give shoppers a reason to buy from your competitors.
7) Take-Off that “Closed” Board.
What if you get a customer at 4 am and you have already hung up that closed board only to let off a customer. Imagine how many such clients you would lose in this internet age where people choose to buy any time they wish to.
Having an online e-commerce store gives you the benefit of selling products all the time.-not simply between the usual so-called business hours.
An online store can mean a sensational lift in deals, particularly when you factor in extra clients who are not confined by geography. Your websites ensure online presence which also fortify campaign marketing, better customer service, strengthening up the client relationship with your company, wide recognition for your brands, and relatively every other component of the revenue stream.
You could also inbuilt various other marketing techniques like email marketing, live chat integration to help you reach new customers as well as keep repeating business with your old clients.
8) Make your mark in Search Results.
As we have discussed, more than 80% of customers these days look up for reviews and recommendations before they start purchasing. Which means they take up any search engine, type in their queries, say “branded blue jeans”, “best-selling smartphone under 10000, or rather if they know what they want in specific.
So, if you lack a website for your business, your chances of showing up on the search engine’s result page are null. But if you have a website, you can get it optimized for various search engines and thereby increase your chances of appearing at top positions of the Google results and hence increase your chances of getting more visible to potential customers.
Including keywords, Meta descriptions -a basic description of your website made using your important keywords, titles for your website are some of the techniques involved in customizing your site to improve its Search Engine Optimization (SEO).