Google uses more than 200 ranking criteria when calculating its listings of search engine results but no one can tell for sure what exactly is included in this process. This was reported in the year 2009, though in reality, we are now in 2020. Besides, as the search engine evolves, it always changes. What worked as a ranking factor yesterday may not be of any use today.
Although Google has never released any official listing of ranking criteria, there has been much confusion and debate over the details. This infographic outlines a set of ranking factors for 2020, with direct reference proof from Google and industry research-and debunks a lot of industry myths and rumours.
The list falls into six important categories
- Domain Factor
- Content factors
- Site structure and code factors
- Performance & Security factors
- User Interaction factors
- Links factors
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