Have you ever considered product-page optimization to increase sales?
You open up your store to check your sales funnel and you see no sales. You are getting enough people to your store but you are not getting enough of those visitors to add things to their carts. Many customers decide whether they need to buy your product or leave your online store while they are on the product page. Therefore, it is important for brands to make high converting e-commerce product pages.
Despite the fact that the e-commerce industry is seeing rapid growth, many brands struggle to boost their e-commerce conversions. The vast majority of them focus around improving their carts and checkout pages to increase sales. However, a majority of customers do not even reach that point.
Analyze Your E-commerce Product Pages
Spend some time on your product page to analyze various products and identify the ones that need work. You need to give your customer a decent experience. For this, you have to see first what your customer get while they are on your product page.
Check whether your e-commerce product page:
- Loads quickly
- Connect with your customer initially with a clear product page structure.
- Gives adequate data to enable your customer to purchase the product they need
- Present your products with amazing product images in an impressive manner.
- Educates your customers regarding your brand
- Has similar products that can pull in and hold clients
- Gives a good customer experience
If any of these are not right about your product page, you have to think about optimization.
Use Impressive Product Photos
Would you believe or trust a store that failed to properly highlight or photograph their products?
Product photographs help your customers structure their first impression of your product. They can either attract or dismiss them. It is often by looking at your product images that your customers decide whether they should keep looking. Use bright, high-quality images that demonstrate your products the correct way. Numerous e-commerce business storeowners lean toward utilizing a white or light-hued background for their product photographs. Doing so can enable you to keep up consistency and emphasize your product.
Your customer cannot see, touch, feel or try your products when they buy online, unlike retail stores. That is the reason you should demonstrate your product from multiple angles. 33.16% of customers want to see different images of the product before they make a buy. You can even use a 360-degree shot or video that shows off the majority of the significant highlights of your product.
You can likewise incorporate few in-context or lifestyle images of your product. It enables your customers to frame an emotional connection by picturing the product as their own. It is an incredible method to tell visitors how they can utilize a product to improve their personal satisfaction.
Feature a Clear Call-to-Action
Another significant factor that can help you to support e-commerce business conversions is the call to take action (CTA) on your product pages. Ensure that every product page includes a clear call to take action. If you need customers to buy, you have to tell them to purchase. That is the reason it is essential to have a clear CTA that tells customers what they ought to do straight away. Try not to attempt fancy CTAs. You can be immediate with expressions, for example, “add to cart” or “buy now.”
Utilize a color that makes your CTA catch exceptionally visible on your product page. Fashion brand, ASOS, utilizes prominent CTAs on their product pages. They likewise enable customers to mark the things they like as a top pick.
Increase Trust with Customer Reviews and Trust
Product reviews and rating builds trust, and that trust increases your conversions. They can clear any questions that your prospects may have about a product and help them decide on a purchase choice. Many customers like to look for advice from somebody they know before they purchase a product. In any case, 85% of customers today trust online reviews as much as close to personal recommendations
People frequently check what past buyers say about the product. This encourages them to check and know more about the product they are searching for. This is the reason it is important to put social proof like reviews and testimonials on your e-commerce product pages. You should encourage your customers to review your products. One simple approach to do as such is to send them an email post-purchase to ask for a review.
Alongside helping different customers, customer review likewise helps you understand what they like or do not care about a product. This can be a huge opportunity to improve the customer experience. Even if your review is bad, you do not need to worry a lot. A healthy ratio of both positive and negative review enables customers to believe that they are genuine. Although, too many bad reviews would be a problem.
Provide Detailed Product Content
Beyond product images and reviews, a great product page should provide good information about the product. The content shows customers about the features and benefits of a product. It can either convince them to buy from you or not.
80% of customers view detailed product content as the most useful information. An e-commerce product page should provide details such as:
- A good product title
- Important components and features
- The materials that the product contains or its specifications
- Instructions about the product
- The brand’s information
- Size / dimensions / capacity
For product description, make sure you use a polite, engaging content that attracts your customers. Explain to your customers why they should choose the product. Optimize the e-commerce product page-content for search engine too. This helps your product to rank higher in search engine results too, which will bring in more customers to choose from you.
Optimize your e-commerce Product Pages for Mobile
There is no doubt that e-commerce or m-commerce is growing quicker. As of December 2017, 82% of online customers in the United States shop using mobile devices. 35% of them are mobile-only online customers. Moreover, Google reported its mobile-first indexing update too. If your online business product pages are not mobile friendly, you may lose traffic, sales, and income.
Therefore, you have no other option, but to optimize your site and product pages for mobile devices. Mobile optimized product pages can help you:
- Improve the experience of your users
- Help them purchase from anyplace, whenever
- Encourage faster checkouts with advanced wallets
Many online business organizations have shopping applications for both Android and iOS gadgets. These mobile applications give a stunningly better user experience than mobile websites.
Use Product Videos to Increase Conversion Rates
The great thing about online video is that people vastly prefer watching to reading (simply consider the last time you viewed the news versus reading a newspaper!) It spans almost every industry and statistic. Using the product specific videos helps in increasing the conversion rates. In 2018, StacksAndStacks.com reported that visitors were 144% more likely to purchase after seeing a product video than those who did not.
Product videos help to understand more about the product. It also helps to get a good view of the clear structure of the product. If you are looking to expand your customer reach and boost your conversion rates then, creating a quality video is a great way to start.
Upsell and Cross-sell Different Products
Even though an e-commerce product page should concentrate on selling that product, you should not miss the chance to promote other products. You can suggest relevant products or other similar products to your customers when they are on a product page. This helps you to engage and encourage them to make more purchases. It can likewise assist your prospects with their shopping needs.
Many e-commerce brands use upselling and cross-selling techniques to maximize average order size and revenue. Amazon, one of the e-commerce giant’s displays relevant products from the same brand and other similar products. They additionally display products that are frequently brought together to help customers buy everything they need at once.
It requires a great deal of investment and marketing efforts to drive focused traffic to your e-commerce store. However, you may be at a huge loss if you do not optimize your product pages to help conversions. You should concentrate on the points referenced above to give a better shopping experience to your customers. This can enable you to increase conversions and encourage your users to keep shopping from you.
What strategies do you use to boost your e-commerce product page conversions? It would be ideal if you share them with us in the comments below.