Every day, an ever-increasing number of individuals browse the web by means of their Smartphones or tablets rather than their PCs. According to November 2017 study, 51.3 percent of all web usage happens on a mobile phone, and the greater part of all nearby searches are performed while consumers are in a hurry utilizing a mobile phone. Despite this, only nine percent of private ventures have mobile responsive sites. Mobile responsiveness refers to a site’s ability to react to and adjust its format or content to an alternate screen measure. In short, it refers to how your site looks and performs on a mobile device like a smartphone or a tablet.
Provide a positive experience on your site, and visitors will probably change over to clients. In fact, Google’s Think Insights claims that 67 percent of mobile users clients will probably purchase an item or use a service if the site is mobile responsive and simple to utilize. In contrast, 61 percent of visitors who land on a mobile site leave immediately if the site is slow or not optimized for their mobile devices. This is why it is important for your business to stay on trend with users and have a mobile-friendly website.
Top 5 reasons to have a mobile-friendly websites
1) Everyone Uses Mobile
Who is ready to admit that the main thing we do when we wake up in the morning is checking our phones? I am. This alone shows how mobile phones dominate our lives in this day and age and that the amount spent on a mobile phone is ridiculous.
With billions of users utilizing mobile consistently, it is highly unlikely you can escape with not optimizing your website. As if this was not enough, just watch people in the streets. There are countless statistics that show how activity on mobile phones is continuously on the increase and that this action ranges from applications to browser searches to purchases. Still, don’t trust us? Here is a statistics that will change your opinion: As per Smart Insights, 48% of customers begin mobile research with a search engine.
2) Better Brand Engagement
Without a doubt, a mobile-friendly site will enable you to emerge amongst your competition as you enable users to engage with your brand on their mobile. Not to mention that due to the ease of portability and connectivity, users can engage with your brand at any time and place. Also, when people are happy with their experience on their mobiles, they will more likely return to your website on their desktops as they feel they can trust the website. Then again, if users are not as much as impressed by how your site looks like on the mobile, or think that its hard to explore through it, then the chances of them returning to your website on their desktops are slim. And just like that, you would lose an opportunity for a sale and risk losing a customer permanently to a competitor.
3) Increased Conversions
Mobile users purchase more on mobile – they make small, however, frequent buys, which is the reason sites like eBay do extremely well. Some of these sites usually have their own mobile apps as well. Sites that are not optimized for mobile will not convert visitors into buyers because calls to action (CTAs) are often obscured, links are difficult to click and contact pages are buried in awkward menus. Mobile customers will avoid making an exchange if the site isn’t optimized for mobile. Actually,
around 80 percent of customers admit that the buys they make on mobile are frequently motivation driven and that, they will probably buy from and connect with a brand that offers an engaging mobile experience.
4) Mobile Gets Insane Traffic
In 2017, there were a few reports about how mobile phones were directing traffic to top websites. One report specifically, distributed by Hitwise in August, contended that in the US, mobile search represented about 58 percent of general search query volume. Since we are in 2018, we can definitely state that over a portion of web activity now originates from cell phones rather than work area, and it is most likely that this number will continue expanding over the coming months. As indicated by Mobile Marketing Watch, Pinterest is the most utilized mobile social network and that 64% of its referred traffic comes from either smartphones or tablet gadgets.
5) Reduce Your Bounce Rate
You might not even know or understand this, yet having a website that isn’t optimized can cause your overall bounce rate to increase. This is because users leaving your website on mobile will influence your overall bounce rate. Besides, as per Mobile Marketing Watch, bounce rates for referrals from social networks are higher on mobile devices (61%) than desktops (53%). This could either be on account of the website being viewed on mobile in the desktop version, which makes it difficult to navigate and understand the text on a small screen or because of poor site speed. If the website takes too long to load on mobile, users are much more likely to abandon the page in the first few seconds and more likely to never return. If you thought users needed a quick reaction on the desktop, wait till you find exactly how much they are willing to wait for a site to load before abandoning a page.
Every second counts!
An average user will abandon the page if it takes longer than 3 seconds to load, crashes or freezes, or if the user is presented with the desktop version instead, then you will not only lose rankings but also lose profit.
Do you need help to build a Mobile responsive Website?
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Great article, Loved the post!