The Top 6 Reasons Why Apps Fail & How To Avoid Them

mobile apps

What does it take to build an app that is successful in the present app market?  Proper functionality is just the beginning.

How many apps do you have installed? What number of them do you really utilize? As indicated by Statista, the quantity of applications on Appstore has changed from 1.5 to 2 million. For Google Play, the change was from 1.8 to 2.2 million apps accessible. It is evident that the mobile app market is dynamic and develops fast. And it is definitely full of trash.

Obviously, increase in the number of mobile apps does not mean their quality. More than 50% of the mobile application does not function as you expected -too slow, too complicated, too outdated. We think you can overcome all these problems by looking at this checklist that prevents mobile app failure.

6 Common Reasons Why Apps Fail

While competition in the app market is high, failure isn’t generally a consequence of bad luck. Most of the cases, there are other contributing components. Here are six of the most well-known reasons that apps fail that can’t be chalked up just to high competition.

1) Learn your audience and market

Awesome thoughts in theory frequently don’t make a great app in practice. The choice to launch a project should be research driven. Is there a business opportunity for the type of app you need to develop? Are you solving a certain problem? What’s the competition like? Reasonably, would people want to use your app?Are you making someone’s life easier? Providing a unique experience? Is the idea defined well enough to be executed?

It’s easy but difficult to think that clients will love your app, however, would you be able to justify it? Have you researched the market? Have you checked what your competitors do? Have you gathered any information to demonstrate that you’re not going to sit idle and cash on something no one truly thinks about?

Building an app without doing the research, defining the audience, and strategizing use cases and features that will appeal to that audience, you may find that you build a product you assume people will need when in reality they don’t.

mobile apps

2) Change the approach

One of the most concerning issues in mobile application development is that it is difficult to adjust its web version to the smartphone screen. Nevertheless, it is necessary to meet this difference.

You ought to consider the following factors that differ mobile version from web version: the screen size, limited functionality, and personalization that differs it from the web version. Users take their smartphones for various jobs at once and expect applications installed on them to cover all their needs. This is the key test for mobile app developers. To avoid their mistake, consider the mobile app as an entirely new task that requires particular approach. Navigation tops the list since you have just 8 seconds to engage your customer. Do you want to confuse them or see the exact reason why they need your app? Choosing the approach means answering this question.

3) Ignoring Platforms

Android and IOS (as well as other platforms) have extremely natural interface guidelines. They operate in various ways, using different gestures and common buttons or prompts placed in different areas.

For instance, Android clients are familiar with a back button that is built with the hardware. Apple gadgets don’t have this. Failing to account for platform-specific nuances like this can severely affect user experience.

Right when apps don’t perform well across the scope of devices, networks, and operating systems, it becomes a major problem. Users get disappointed when an app works on the iPhone, but not on their iPad. For instance, when developing for multiple platforms, it’s vital to build with platform differences in mind. Apps that don’t do this accurately will result in frustrated end users, and given that the average user will decide in less than a minute whether or not your app is worth using, a little frustration can mean a whole lot of failure.

4) Improper Testing

55% of IOS-based gadgets experience from performance failures like apps crashing or components shutting down, according to a study by Blancco Technology Group (BTG). Testing appears to be truly self-evident, yet it’s evaluated that 44 percent of defects are found by the user, 24 percent from direct feedback, and another 20 percent from the public user reviews in app stores.

While it’s rare that an app will be without minor bugs upon launch, ensuring you test appropriately before delivery can guarantee there are no significant issues. If the app isn’t tested properly, it’s bound to be with bugs that impact user experience and it will crash sooner.  A single crash is all that could possibly be needed to prevent clients from consistently utilizing it once more. In fact, some of the most common negative reviews on app stores are related to apps crashing. What’s more, the more negative reviews you have, the more likely your app is to fail.

App testing must be done completely, with a recorded procedure set up, so as to guarantee that your application is as market-ready as possible. It’s unlikely you’ll get another opportunity if you fail to entice users the first time around.

5) Poor User Experience

There are a lot of components associated with building an app that offers an extraordinary user experience, however, at the base level,  your app needs to be intuitive. If a user struggles to perform basic functions on your app and can’t figure out core functionalities easily, the outcome is extremely poor convenience. Some different cases of poor user encounter include:

Application performance issues. (slow or lagging)

Long registration processes.

Long load times.

Features that are difficult to access.

One thing to give careful consideration to is platform-specific UI/UX best practices. As mentioned above, ignoring these is a costly mistake as each platform has elements that are unique and that their users are accustomed to. For example, least measuring for tappable controls or particular swipe signals will vary from platform to platform, with users expecting results from the actions to be familiar and consistent with other platform applications.

6) Let Users Know About Your App

Despite your business activity type, marketing is constantly vital.In case of mobile apps,  your essential task is to exhibit users its core functionality and show how your apps will tackle their problem. Users should recognize what’s in store for your application before they really begin connecting with it.

You can find several articles that rundown promoting sites for mobile apps. They offer a number of options to promote your application, including Facebook Ads, blogging, applying for app rewards etc. As for NexGenDesign experience, we suggest mobile app’s integration and simplicity as fundamental standards of your PR campaign. You can include the app on your website and social networks (give careful consideration to Facebook, Google+, and Linkedin) and make some promotional materials (Video and pictures) to share via your network. Likewise, mobile apps can offer itself if you design minimalistic icon and interesting screenshots that attract users.

By working on marketing, stress on the core solution your app offers to attract your target customers!

Are you ready to succeed?

As you see, you should take into account numerous aspects of mobile app development not to fail. If you are still not confident or have any trouble with hiring a matching team, we are always ready to assist you!

Any mobile app wouldn’t fail if only its developers have carefully met all the requirements mentioned here. Be sure to succeed by avoiding typical mistakes others have done!


  1. Hi there! Someone in my Myspace group shared this site with us so I came
    to look it over. I’m definitely loving the information. I’m book-marking and will
    be tweeting this to my followers! Exceptional blog and great style
    and design. Way cool! Some very valid points!

    I appreciate you penning this post and the rest of the site is also really good.
    I am sure this piece of writing has touched all the internet users,
    its really really pleasant article on building up new website.


Please enter your comment!
Please enter your name here