Every app developer wishes to increase app engagement among the users. As far as mobile apps are considered, it has a life cycle. Starting with a need the user has, the user searches for it at the store and once they find the suitable app, they download it. Now this is not the actual struggle. The point lies in retaining the audience, and encourages users to engage with your app more often. Or at the least not to delete it after it stays idle for a while.
There are many reasons why users turn away from apps. The primary one being that they don’t use them or simply they can’t engage much with them. If your app can’t deliver the required solution with an unfriendly user experience, then it’s just taking up their space.
They would clear up their phone space in no time. Therefore, you need to ensure that the apps helps a first-time user to be engaged with it and helps you foster a community of active and engaging users. Because an increase in engagements helps you to build and spread awareness about your brand and in turn, increase your revenue.
App engagement is simply the measure of app usage. If users stay longer on your app, it means, the app is providing them with what they have come searching for. Various factors help increase the app engagement among users like having an easy app over boarding, or a high quality app with proper functionalities.
Now let’s go through certain specific factors that helps to increase app engagement:
- Hassle free onboard experience
- Regular UI improvement with high personalization
- Feedback requests with incentive programs
- Push notifications to keep users engaged
- Demonstrate your benefits in your app store listing
- Quality app with proper functionality
1) Hassle free onboard experience
If the app requires a login process to begin using your app, then make it hassle free. Make sure that users do not have to spend time filling out long forms. Does surname and address really matter to you, no right. Just ask them for basic information like name, email id and password.
When you ask for too much information people are likely to lack interest in your app and might move out and search for better apps. You may also make use of social registrations through Gmail, Facebook, Twitter and other sources.
Make sure to focus on the app’s core features during the onboarding since the flow cannot be too long. Avoid using a big list of instruction for app navigation. Rather let the user explore your app. You may use icons and badges to help them in exploring. In case you need to provide the instruction list make sure that you include a skip button for those users who want to navigate on their own.
2) Regular UI improvement with high personalization
Products need to evolve with time and changing needs. So do mobile apps. You can incorporate changes based on the requests received from users through feedback to evolve the app to be the way users want it to be. An important upgrade you should consider is deep linking. This important app marketing tactic allows users to access specific sections of the app on clicking a browser link that would take them to an HTTP webpage otherwise.
Incorporating deep links is not a hard task for developers, as it requires only minimal effort. Deep linking provides a smooth and less complicated user experience that your users would love. You should also constantly keep upgrading your UX experience with new and innovative methods.
Another important aspect is personalization factor. Personalization provides a unique and relevant experience to the user. When a user logs in with their name and email id, user always feels truly welcomed when the app address them with their name or shows recently looked upon stuffs.
3) Feedback requests with incentive programs
When you ask your users for feedback, it shows that their inputs are considered to build the app in the way they want it to be. The benefit of opening these lines of 2-way communication with the users is that they may not be as likely to post a negative review on the app stores review section, if they can tell you first. Feedbacks can help you build long-term brand loyalty.
Though there are many ways to request for feedbacks from users, the main method is obviously the app store. You can provide an easy pop up requesting for app store rating and reviews. Make sure to keep a check on every incoming review and respond to all one by one. If user provides suggestions, consider using them to redefine user experience by making improvements.
Surveys can also help you to get customer feedback. You can use in-app survey tools or links to get feedbacks. It’s also important to compile all the feedbacks together so that it gets easy to analyze the features and updates that are valuable for users.
Providing incentives is also an important factor that helps in driving engagement and retaining potential users. User should be provided mobile-specific rewards, coupons, specialized content access, promotions or other offers. These would help to increase user engagement and help drive conversions.
4) Push notifications to keep users engaged
Push notification can either break or make your engagement rates. When they are done right, they can significantly help to boost app engagement. In case you send notification too often or send them to a non-targeted group, then there are chances of losing your app users.
Let’s discuss a few factors that have to consider before launching a push notification campaign:
Try not to send a message notification while the users are sleeping.
Quite possibly the sound of a message pop-up will wake people up and disturb them. Users are unlikely to follow up on a pop-up message during the evening, regardless of whether they aren’t sleeping. In this way, factor in your user’s time zone before sending push notification messages.
The frequency of sending out messages to your users is very important. There are so many factors to consider such as the industry and prior app usage. Make sure you send a minimal number of push notification to users and ensure that each push provides a great value.
Alert the user about something that gives them esteem, not something that you believe is vital for expanding your conversion rates. Sending spammy push notification to users are a real nightmare. Notification should not feel like advertisements, it should feel like we value them.
Don’t simply send message notifications in huge numbers. Divide or segment your users depending on their association with your application. Try to customize your message. For instance, If you are a web-based business app and you know that a specific number of users have 2 things in their shopping basket, you should need to remind them about the things in a very focused push notification.
5) Demonstrate your benefits in your app store listing
The app store listing is regularly utilized as a platform for app downloads. However, it plays a huge role in engaging your users before they download. You have to work superbly at selling your application to users in the app stores. The more fruitful you are at doing this, the more certain they are to stay connected with and come back to utilize your application much of the time.
To do this, you have to exhibit how your application is tending to their agony point or a battle they are encountering all the time. Just displaying the application highlights won’t get you much.
Users are searching for the advantage the application gives. At this stage, users are choosing whether your application is worth downloading, so you need influential informing to exhibit the long haul estimation of your application. If you can do this adequately, and follow up by conveying value, your users will be significantly bound to stay connected over time.
The Google Play Store and App Store calculations consider engagements, not simply application downloads. It’s critical now like never before to enhance your engagement efforts as the application stores are currently observing the general picture, not simply the installed numbers. While this implies better quality apps in the separate stores, it likewise implies you have to put significantly more work into in-app user behaviors.
After you have built a quality app, there are various strategies you can use to help in-app engagement that will prompt higher retention rates, beginning with straightforward, yet useful user on-boarding.
6) Quality app with proper functionality
The first and most important step in boosting your engagement and retention rates is to manufacture a quality mobile app. It’s rare that an application will be without minor bugs upon launch. It’s critical to test your product accurately before transportation and guarantee there are no huge issues.
A steady quality affirmation procedure will enable your group to convey a superior item to showcase. If your apps lack proper functionality, your users will abandon the application without hesitation.
Each time your app crashes, lags or has moderate load times, all your other mobile application metrics will be affected accordingly. Consequently, it’s essential to follow both front-end and back-end functionalities to get a careful understanding of how well your application is performing.
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