Ask a marketer or entrepreneur what they would like most, and they will probably tell you “more customers” or simply an increase in website traffic. What comes after customers on a business’ wish list? More traffic to their site. There are numerous ways you can increase traffic on your site, and in today’s blog, we will help you to increase the traffic of your website.
The Importance of Website Traffic
Website traffic is both a critical indicator and driver of business development. It can help you to:
- See how well you are marketing is doing
- Gather information about your audience to decide
- Improve your SEO and search engine credibility
- Generate more leads, increase conversions, and get more clients
How to Get More Website Visitors?
There are more than 1.25 billion websites in the world. That is a great deal of competition; however, you are not trying to attract all internet users. You will probably get more audience in your intended interest to visit your site. The following are some straightforward approaches to increase the amount of traffic that you are getting to your website.
This one is easily understood, we will look at it first. Paid search, social media advertising, and display advertising are all good ways of getting visitors and building a profile for yourself and your company. Adjust your paid strategies to suit your objectives- do you simply need more traffic, or would you say you are hoping to increase conversions, as well? Each paid channel has its advantages and disadvantages, so you have to carefully think about your objective.
If you are trusting that more traffic to your website will likewise result in more sales, you’ll have to target high commercial intent keywords as a major aspect of your paid search strategies. Truly, competition for these search terms can be fierce (and costly), however, the payoffs can be justified, despite all the trouble.
2) Get Social
Producing great content and hoping that people will find it is not enough – you must be proactive. The best ways to increase traffic to your website is to use social media channels like Facebook, Twitter, etc. to promote your content. Twitter is perfect for short, smart (and enticing) links, while Google+ promotion can enable your website to appear in customized search results and appears to be particularly viable in B2B specialities. In case you are a B2C product company, you might discover incredible traction with image-heavy social sites like Pinterest and Instagram.
3) Pay Attention to On-Page SEO
Do you think SEO no more works? Getting your website content optimized for the web crawlers is still an important and beneficial process. Build your Meta tags, provide alt tags, and generate internal links for your content, all the activities help you to set up your on-page activities. Though ON-page SEO activities do not take long to build, it does help you boost traffic to your website
4) Target Long-tail keywords
If you have covered the high-intended keywords and popular keywords, then that is not all. Now it is time to target the long-tail keywords. Because long-tail keywords account for a major part of the web-searches, which implies that if you are not targeting them as part of your paid search or SEO efforts, you are missing out.
5) Do not neglect Email marketing
A huge number of businesses are focused on attracting new customers through content marketing that they completely forget about the traditional methods. Email marketing can serve as a powerful tool because a moderately successful email blast can result in a noteworthy uptick in traffic. You just need to be careful to keep people updated with relentless emails about every single update in your business.
In addition, you should never overlook the power of word-of-mouth marketing, especially from those people who are already enjoying your products or services. Friendly email reminders about the new services or product that can help you boost your traffic, too.
6) Make Sure Your Site is Responsive and Fast
Those days are long gone when internet browsing was done exclusively on desktop PCs. Today, more than 80% of people are using mobile devices to access the world of internet, and if you force your visitors to scroll their way around your site, you are asking them to leave. Always try to ensure that your website is accessible and comfortably viewable across all type of devices, including smaller smartphones.
Apart from site responsiveness, it is the loading speed of the site that matters. Have you ever found yourself waiting thirty seconds for a webpage to load? Neither me. If the site takes forever to load, your bounce rate will skyrocket. So make sure that your pages are technically optimized which includes image file sizes, page structure and the functionality of third-party plugins. The faster your site loads, the more the visitors stay and less would be the bounce rate.
7) Start Guest Blogging
No matter what people say, Guest blogging is very much alive. Getting a guest post on a reputable site can help you increase blog traffic to your website and help build your brand in the market. However, you need to be cautious about the fact that the standards for guest blogging have changed radically during the past few months, and any spammy tactics could result in strict penalties. You can contribute a post to another blog with a link back to your website.
Getting a Guest blogger to post a blog on your site can help to increase your web traffic. Because they are likely to share the post with their large audience. It helps to add more variety to your content and show your visitors that you are active in your field.
8) Optimize Your Website Content
This is the base of all the process. If you truly want to increase website traffic, you first need to optimize your website content. Else, the traffic will be fleeting and temporary. Many businesses fall off the tracks due to the lack of a better and documented Content Marketing Strategy. Either they do not have a strategy or if they do, it is seriously off the mark. Even if you try all the SEO hacks, but without a proper content marketing strategy, you will be wasting your time.
9) Optimize for Google’s Mobile-first index
You might have heard that Google recently rolled out their “Mobile-First Index” update. This concept means that Google now counts the mobile version of your site FIRST. This also implies that Google largely ignores the desktop version of your website.
So how do we know if your site is mobile optimized? For that, Google has created a free tool for testing just that: The Mobile-Friendly Test. This agile tool tells you if your site is optimized properly for mobile device and gives you specific recommendations to make your site better.
10) Steal Your Competitors’ Traffic Sources
Just imagine if you could get to see the sources that send traffic to your competitor. However, that is not possible since your competitors are not going to hand over their Google analytic password to you. However, we surely have many other options too in the web-like SEMrush, SimilarWeb that helps us to get an idea about the competitor’s backlinks source. SimilarWeb not only just shows you an overview of a site’s traffic but the exact source from where they get that traffic.
The steps involved are:
- Competitor analysis
- Identify top-performing pages
- Learning from competitors successful pages
- Prepare comparatively superior content
- Finally, try to boost content above competitors, thereby stealing their traffic.
To get your full review of the SEO report or want any consultation, feel free to contact us. Get a detailed report regarding your site’s status as it includes on-page, off-page, and specialized SEO components.