In 1991, the World Wide Web project was launched. From that moment, a number of genuinely amazing websites were developed to help users solve various tasks. Today there are roughly around 300 thousands of active websites but are all of them good? It is not so easy to stand out in such a huge number, and in most cases, websites of companies are what potential customers see first.
To increase the traffic of your website is not that easy. To make visitors engaging is a real challenge! Otherwise, users will prefer different resources that belong to the competitors. So, you should know all secret insights about great web composition when you begin your website development.
What Makes A Great Website?
There are numerous books, lectures, and manuals that can help you in all issues with respect to website design and reasons why it ought to be a certain way. However, if you are a long way from this subject, we might want to disclose to you a little about the fundamental principles your website ought to take after, and about the tools that can enable you to launch and upgrade the website.
Here are the 4 essential rules that attractive websites should be based on:
- Strong And Clear Message
Your website is your most obvious opportunity to establish a long-term connection with your users. What is the first thing users see when they come to your site? Do they understand your site’s purpose?
So, to have a successful and engaging website, it ought to have a basic and clear message that all users can understand. The most ideal approach to convey your website’s purpose is through a clear message on your landing page. This will likewise help search engines arrange your website for proper keywords and phrases.
Think what your site does or what you need it to do. What products and services do you offer? Then, on your page clearly show that message in your content.
Many sites online neglect to communicate the essence of their site to users on their landing page and, along these lines, lose profitable leads and deals. Your site is often a potential client’s first impression of your business. Make the most of it.
2) Original Content
Content must be unique and meet the business objectives you pursue since a superb quality content influences the visit of your users to the website. A flawless content won’t just improve your website but also enhance its rating that will affect your business. What’s more, never copy third-party articles – you will be banned by Google. But, you can check models of good sites just to follow.
3) Easy Navigation
Another important element of a good attractive site is navigation. Many site owners neglect to incorporate well-structured pages or clear navigation tabs that lead users to significant areas of their website.
Organize the data on your site in a straightforward and structured way. Think about the general direction you would like a site user to take. In many cases, adding sub-pages to the top navigation will be the best choice for sorting out your data into particular classifications.
Think thorough your site pages’ structure so that it all makes sense in a logical flow. That way, when users visit your site, they will have a simpler time exploring the data on your site that is most relevent to them.
4) Aesthetic of appearance
The site should be very attractive. If the website looks outdated or looks old, users will leave your website. So your website must be eye-catching.
Functional And Good Website Design
A nice website design influences on everything from conversion rates to time spent by users on the site and on the level of trust to your site and level of natural links favorable for SEO.
We should likewise add that tendency in design that undergo a significant change. For example, if 10 years prior your site was truly outstanding, today it means nothing. Thus, you have to redesign the interface to make it an eye-catching resource once more.
Branding means it is an image of your company. You have to stand out from your competitors and make your own brand by utilizing certain colors and fonts relying upon your business goals. Keep in mind – visual perception implies a great deal. Effective web architecture will lead your project to success. According to statistics, 90% of the first assessments of products are based only on colour.
Another important factor is the selection of the font. it is important to give preference to readability than emotional perception and not to pick in excess of 2 fonts which complement each other to express the company’s brand.
2) Create amazing images
Another important element of the design is an image. Images increase the value of the content and make the text more interesting. But remember that the quality of the image you add to your website must be good. Bad images or low-quality images affects the website very badly. When you create a good website, you must focus on each detail.
Some of the websites that provide high-quality images are unsplash, pixalbay, pexels, etc..
Web design from the technical point of view
Technical components of website design include:
- Search Engine Optimization
- High Loading Speed
- Adaptability And Mobile Friendly Elements
1) Search Engine Optimization
Regardless of whether you have the most beautiful website in the world or awesome website ideas, it doesn’t make a difference if users can’t discover it. Search Engine Optimization is the website optimization process that makes the site appear in the search results for particular keywords. The more advanced the site is, the higher the rating it will have on search engines.
2) High Loading speed
One of the most important part of user experience of any attractive website is its page loading time. A page loading time turns into a more vital factor when it comes to rating in search engines. As indicated by Kissmetrics research, 47% of users expect the site loading time to be not over 2 seconds, else, they tend to leave the page. Other than that, 79% of users who make purchases on the web, guarantee that if they face issues with site performance they won’t ever utilize it for purchases. Finally, around 44% of them will inform their friends about their terrible experience.
3) Adaptability And Mobile Friendly sites
The adaptive site is the webpage that is fitted well in any display and devices and it is one the guideline what makes a site successful. There is a need to clarify that most users utilize smartphones and tablets every day, so you have to keep flexibility in mind if you need your website to work without obstacles.
There are many mobile-friendly templates that you can utilize while building your websites:
- Shopify templates
- BigCommerce templates
- WordPress templates