Digital marketing has continually evolved from banners to big data to comply with the requirements of both clients and brands. However, with enhanced accessibility and digital infrastructure, modifications are occurring much faster today. Besides, the conventional digital marketing scenario of paid media, SEO, content marketing, social media, community engagement, and more are witnessing drastic developments.
Everybody is on the web–everybody is online today, literally. In addition to eCommerce applications and websites, digital marketing includes social channels such as Facebook, Instagram, YouTube, Twitter, Pinterest and more. Subsequently, the new age of digital marketing enables you to link all sorts of audience types around the globe.
Current behavioral economics has helped push the limits of language, demographics, and geography. However, over the past couple of years, the number of customers in the 50+ age group has risen by almost 75 percent. The figures are completely modest for the youth. You have your customers online and this would be beneficial for those looking for a wider target market.
The real-time data shows how digital marketing has evolved all these years-:
91% Consumers said a search engine helped them learn something fresh or significant, improving their understanding.
73% – Internet users worldwide are searching for products online.
53% – Online shoppers begin shopping with a browser.
72% – Organic clicks add to the organic top search outcomes
YouTube is now the 2nd largest Search engine bigger than Bing, Ask, Yahoo & AOL.
Reasons why Digital Marketing will expand in the future
- Real-time information will govern the market
- Intensive use of Apps
- Viral Advertising is raising eyebrows
- ‘ Mobile Money’–a baseline for today and the future
- Advertising will be progressively explicated based on customer data.
- Implementation of instant messaging as a new instrument for approaching clients
- Brands function as a link between individuals and modern technology
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