Dailyfish is an E-commerce startup of baby marine ventures. It is a Kochi based sea food exporter and has now entered the Bengaluru market with its ready to cook seafood range. It was launched in Kochi, Trivandrum and Kottayam 2 years back. The company has almost 48 years of experience in the world wide seafood export. In 2016, they were looking for a perfect partner who will help them work with their mobile app and websites. They chose SectorQube to have an edge on the technology for their E-commerce market.
Daily Fish doesn't have any physical stores. All their sales were being done online. Their number of daily orders was increasing day by day due to their story and efficient marketing strategies. They were also planning to expand their operations to multiple cities across the country. Thus Dailyfish was in need of cutting edge technology and mobile apps with modern UI and seamless UX. [sectorqube needed to keep in mind the Increase in online sales Future expansion]
Our Process and Insights
We did multiple rounds of sprint planning meetings to finalize on the high priority features, and turn high level stories into more detailed tasks of the sprint backlog.
Our design and development teams collaborated closely into create the mobile apps and websites. As the customers were used to their existing architectures and process flow, we decided to stick on to the underlying technologies to revamp the system for better user experience. We added different add-on features to the mobile apps. We identified the main pain points in ordering process and rectified it. We worked upon three revisions of user interface to finally come to a UI which would give a seamless experience to the user.
The E-commerce site was optimised and loading time was reduced to half. We improved the efficiency of customer care by developing add-ons to support users who order via call center. We added new add-on features so that users could browse, share and submit seafood recipes, chat with customer care, locate associated restaurants and much more. The daily fish app was featured in the Apple’s top 200 shopping apps at the 51th position soon after we launched the app in Bengaluru. Daily Fish was able to elevate user experience in multiple levels-online, in-app and on-your-plate!
You're in the right place!
1st Floor Thejus Karthika Building CSEZ P.O Kakkanad Kochi - 682037
Indian Telecom Innovation Hub Kinfra Hi-Tech Park HMT Colony P.O Kalamassery Kochi -683503
SectorQube Inc. 2600 EL Camino Real STE 403 Palo Alto CA-94306
0484 211 0332